Les emails sont essentiels lorsque l'on gère une boutique en ligne. Les newsletters, les emails de paniers abandonnés, de bienvenue, etc.
Mais pour chacun de ces emails, il y a des objectifs différents qu'il faut avoir en tête lorsqu'on les envoie. Même si l'objectif final est - quasiment tout le temps - d'augmenter le chiffre d'affaires de sa boutique, il n'est pas possible de traiter chaque client & lead de la même façon, en fonction de là où il se situe dans notre tunnel de vente.
De manière générale, les objectifs les plus récurrents que l'on retrouve dans les campagnes emails sont :
Vous souhaitez implémenter ces campagnes d'emails ? Nous vous accompagnons pour le faire.
Faire plus en faisant moins.
Spam ? Indésirable ? Promotion ? Désabonnement ? Hard Bounce ? STOP EMAIL AU 8 12 12 ? Vous valez mieux que ça.
Vos produits sont géniaux. Et si on en vendait plus ?
I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.
Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!
This calculator will let you know which budget you'll need on Facebook - and if your ads are profitable.
This email A/B test significance test will let you know which version of your email A/B test is the most performant - and on which metrics. Plus, we'll display which recommandations you can take.
SEO-optimized FAQ for your eCommerce store gives people the information they're looking for without them having to leave your website or call customer service.
The perennial, ever-so-sticky question: How much does an e-commerce website cost? The answers will vary. Also, the answer you don’t like: It depends.
Personalizing your eCommerce site is a great way to improve conversion rates.
Learn how to create FAQ (Frequently Asked Questions) for eCommerce and you’d not only do a service for your potential customers but also save time answering questions (on live chat, email, phone, or otherwise).
Search Engine Optimization (SEO) is key to getting your website found and for you to take advantage of the phenomenal use of search engines as the starting point for most users’ journey on the web -- to find answers, to look for information, to compare product A with product B, to look for solutions, to find local stores or merchants, and also to buy.
As far as proven eCommerce marketing strategies go, while we use the word “try” in the title, what we really mean is that you “should”. By the end of 2022, global eCommerce will be worth a whopping $5.55 Trillion. By 2023, eCommerce is going to be worth $6.17 Trillion. If anything, eCommerce is only going to get bigger and is a viable opportunity for any eCommerce brand.
Landing pages -- unlike regular pages -- help convert better. Use them generously for all campaigns. eCommerce conversions -- along with sign ups with tracking pixels happen on landing pages. Sales happen on eCommerce product pages. All of this is tracked.
One way to challenge big brands is to leverage data. Which data? Yours
To help boost your Shopify store conversion rates, you’ll need a holistic approach.
What do customers want to see? Truth is, it really depends on what you offer and how you want to brand your business. Overall, here are the things that we highly suggest you consider when writing your newsletter.
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