Notre calculateur vous dira quel est le budget dont vous aurez besoin pour atteindre vos objectifs sur Facebook - et si vos publicités seront rentables.
Vous pouvez y accéder ici (en anglais) : https://docs.google.com/spreadsheets/d/1yrCVUobiH3jsFh9SMYD65fBo-4d6YXaj16zdSXCJmlU/edit#gid=0
Il n'est pas modifiable par défaut - pour l'utiliser, faites une copie sur votre Google Drive.
En prenant en considération des metrics telles que le coût par clic - Cost Per Click (CPC), le taux de click - Click-Through Rate (CTR) - et votre taux de conversion globale (par défaut, des données de marché sont présentes dans le calculateur), notre outil vous dira si lancer des publicités sur Facebook dans ces conditions de marché (prix et conversion) est intéressant pour vous.
Ces metrics ne reflètent qu'une partie des enjeux d'une publicité : quand vous utilisez Facebook Ad et créez une campagne, vous avez plusieurs types de campagnes qui existent, pour différents objectifs (Reach, Clicks, Retargeting, etc.). Mais c'est un très bon premier pas pour déjà comprendre si investir dans du paid media et de la publicité est un bon canal pour vous - et à quelles conditions.
Mesurer ce qui compte - le reste n'existe pas.
Vos produits sont géniaux. Et si on en vendait plus ?
Faire plus en faisant moins.
Quand il n'y en a plus, il y en a encore.
I'm sharing here a proven tactic that drive results to get back at least 25% of your lost checkouts, while the e-commerce average is around 8%.
Launching an ecommerce store? You have everything ready, your products, your website, your design - even your analytics? Yupee !But how about your CRM ? In this article, we'll review a simple go-to plan you can start with today to extend your CRM capabilities. Let's dive in!
This calculator will let you know which budget you'll need on Facebook - and if your ads are profitable.
This email A/B test significance test will let you know which version of your email A/B test is the most performant - and on which metrics. Plus, we'll display which recommandations you can take.
SEO-optimized FAQ for your eCommerce store gives people the information they're looking for without them having to leave your website or call customer service.
The perennial, ever-so-sticky question: How much does an e-commerce website cost? The answers will vary. Also, the answer you don’t like: It depends.
Personalizing your eCommerce site is a great way to improve conversion rates.
Learn how to create FAQ (Frequently Asked Questions) for eCommerce and you’d not only do a service for your potential customers but also save time answering questions (on live chat, email, phone, or otherwise).
Search Engine Optimization (SEO) is key to getting your website found and for you to take advantage of the phenomenal use of search engines as the starting point for most users’ journey on the web -- to find answers, to look for information, to compare product A with product B, to look for solutions, to find local stores or merchants, and also to buy.
As far as proven eCommerce marketing strategies go, while we use the word “try” in the title, what we really mean is that you “should”. By the end of 2022, global eCommerce will be worth a whopping $5.55 Trillion. By 2023, eCommerce is going to be worth $6.17 Trillion. If anything, eCommerce is only going to get bigger and is a viable opportunity for any eCommerce brand.
Landing pages -- unlike regular pages -- help convert better. Use them generously for all campaigns. eCommerce conversions -- along with sign ups with tracking pixels happen on landing pages. Sales happen on eCommerce product pages. All of this is tracked.
One way to challenge big brands is to leverage data. Which data? Yours
To help boost your Shopify store conversion rates, you’ll need a holistic approach.
What do customers want to see? Truth is, it really depends on what you offer and how you want to brand your business. Overall, here are the things that we highly suggest you consider when writing your newsletter.